Team RAR has several personal assistants, in-house video editors, a manager, and a legal team that they are responsible for paying. "Sometimes you can spend tens of thousands of dollars and only make a couple of hundred bucks, other times, these videos can pay off and become huge viral successes."Īlong with the money spent on videos, YouTubers also have other production costs. ![]() ![]() "There is still a risk because a bigger budget doesn't always equal a higher return on investment," Sharer said about his videos. Aside from renting mansions, some influencers spend money on private jets, luxury cars, or whatever else it takes to keep the audience's attention.Īnd just like a blockbuster movie, a YouTube video that costs a ton of money up front also comes with risk. The house has 10 bedrooms, 15 bathrooms, an Olympic-size swimming pool, and a full-size tennis court - all fully customized with the team's branding. Instead, they want to pay for something that will "wow" the audience at first glance and drive clicks.įor Team RAR, a mansion acts as a backdrop for its videos. Unlike a Hollywood movie budget, these YouTube creators aren't paying for large production crews or high-price talent. Donaldson's two best friends, Chris Tyson and Chandler Hallow, who work full time for him, told Business Insider in February that some of the MrBeast videos can cost upwards of $60,000. Sharer is part of a subset of creators known for their big-budget videos, along with YouTubers like Collins Key ( 22 million subscribers) and Jimmy Donaldson (known as MrBeast online with 46 million subscribers), who shares a talent management firm with Sharer.ĭonaldson's popular videos range from buying everything in a store (78 million views) to buying and giving away an $800,000 island (47 million views). "I think that these videos tend to be quite popular on YouTube today because it goes above and beyond what people expect to see on YouTube – it's over the top in a way that people haven't seen," Sharer said. The total cost for the series was around $18,000, Sharer said, and the video has 694,000 views. Recently, Sharer and the team worked on a video series for Capri's channel where they built a two-story store in the house and group members had to compete to win items ranging from Team RAR merchandise to Apple products, iPhones, PS4s, laptops, and flat screen TVs. Sharer's top videos have garnered upwards of 20 million views and most of these videos feature challenges with cash prizes – usually between $10,000 to $50,000 – and bold expensive stunts like filling a swimming pool with liquid nitrogen or building a massive trampoline tower. Sharer has 7 million subscribers on YouTube and Team RAR combined has over 15 million subscribers between Sharer, Lizzy Capri and her internet-famous dog Milli, Stove's Kitchen, and Ryan Prunty. "Some days are quieter, other days are just crazy." ![]() "It can be very chaotic," said Carter Sharer, a YouTuber and founder of Team RAR. Subscribe to Business Insider's influencer newsletter.ĭuring a normal day at the Team RAR "collab house," there could be a jet ski in the pool, a two-story house made of Legos on the tennis court, or people doing flips off the roof into the backyard.Sharer spoke with Business Insider about his filming and planning process.It has 10 bedrooms, 15 bathrooms, an Olympic-size swimming pool, and a full-size tennis court. For Sharer, a mansion also acts as a backdrop for his videos.Sharer's big-budget videos feature expensive stunts like filling a swimming pool with liquid nitrogen or building a massive trampoline tower. ![]()
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